Precious Metals Guide

Nothing shines like gold, platinum and silver. Discover more about these most precious of metals and how to care for them.

Gold
Gold is durable, sturdy, dependable, and makes an ideal setting for your precious diamond jewelry. Gold also comes in a variety of colors -- yellow, white, and rose (or pink).

Platinum
Platinum, like gold, has a long and distinguished history. Its use began in antiquity and it has undergone a resurgence in popularity over the last 200 years.

The appeal of platinum is in its appearance. Its white luster is unique. It is also the strongest precious metal used in jewelry, and is almost twice as heavy as 14-karat gold. This weight is one of platinum's strongest selling points, because it gives "heft" to fine jewelry, which people naturally equate with value.

Silver
Silver is the queen of metals: gleaming and elegant, cool to the eye, sensuous to the touch. Silver jewelry is a classic gift that remains close to a woman's heart.